Zenefits, a provider of human resources management software, has announced a change in strategy in which the company will partner with outside insurance brokers rather than sell insurance itself.
The first partnership, announced on Thursday, is with OneDigital Health and Benefits, an Atlanta-based employee benefits brokerage. OneDigital works with 30,000 companies and manages nearly $5 billion in premiums.
Future partnerships may follow, and Zenefits now has a link on its website for inquiries from brokers who want to “join the Zenefits partner network.” Zenefits will provide...
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