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AG Sues Purdue Pharma Over Oxycontin Marketing Tactics

Thursday, August 10, 2017 | 775 | 0 | 0 min read

The New Hampshire Attorney General’s Office has filed a consumer protection action against drug company Purdue Pharma for alleged unfair or deceptive marketing and business practices related to its opioid Oxycontin. In a 100-page civil complaint filed Tuesday in the Merrimack County Superior Court, the AG’s office alleges that Purdue has significantly downplayed the serious risk of addiction posed by Oxycontin and other products. The company has also overstated the efficacy of chronic opioid therapy by claiming that Oxycontin lasts for 12 hours when, for many patients, that is not...

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