Physician's Practice and the Sales Rep - Part 3

Sunday, April 28, 2002 | 0

This series has covered some basic premises of professional marketing , the differences between an agency and sales reps, and what exactly a sales rep sells.

The final issue is how should the physician supervise and remunerate a sales rep?

Every relationship is unique in physician marketing. Most marketers have a small network of providers that they represent and promote. Some will limit themselves to certain specialties only