Workers’ comp insurer AF Group is working with marketing agency Phire Group on a campaign to explain workers’ compensation to potential policyholders.
The campaign includes real-life stories, told from injured workers' perspectives, of how the employees were able to get back to work and other activities following a workplace injury.
Videos featuring injured workers are found on the websites of AF Group member companies United Heartland, Accident Fund Insurance Co., Third Coast Underwriters and Comp West.
For example, a video on the United Heartland website tells the stor...
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