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AF Group Marketing Campaign Features Injured Workers' Stories

Friday, October 12, 2018 | 260 | 0 | 29 min read

Workers’ comp insurer AF Group is working with marketing agency Phire Group on a campaign to explain workers’ compensation to potential policyholders. The campaign includes real-life stories, told from injured workers' perspectives, of how the employees were able to get back to work and other activities following a workplace injury. Videos featuring injured workers are found on the websites of AF Group member companies United Heartland, Accident Fund Insurance Co., Third Coast Underwriters and Comp West. For example, a video on the United Heartland website tells the stor...

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