Notice: Passwords are now case-sensitive

Remember Me
Register a new account
Forgot your password?

Pie Insurance Attempts to Shake Up Market With TV Ads Targeting Employers

By William Rabb (Reporter)

Tuesday, December 17, 2019 | 0

It's not every day that an advertisement for workers' compensation insurance appears on network television. In fact, it's exceedingly rare. Although an estimated 30 million small businesses purchase comp coverage annually, the policies until recently have been provided mostly through agents, with businesses having little say-so over who the carrier is. Pie Insurance is out to change that. From direct-to-employer insurance quotes online to TV ads, the startup company has brought a new approach to a line of business that has long been seen as esoteric and not sexy enough ...

Purchase this story for only $7.99!

For access to all of our articles, check out our subscription options.


Related Articles