Pie Insurance Attempts to Shake Up Market With TV Ads Targeting Employers

It's not every day that an advertisement for workers' compensation insurance appears on network television. In fact, it's exceedingly rare. Although an estimated 30 million small businesses purchase comp coverage annually, the policies until recently have been provided mostly through agents, with businesses having little say-so over who the carrier is. Pie Insurance is out to change that. From direct-to-employer insurance quotes online to TV ads, the startup company has brought a new approach to a line of business that has long been seen as esoteric and not sexy enough ...