Employers Holdings said Wednesday that it is launching a digital insurance company that will sell directly to customers.
At the same time, the Reno, Nevada-based carrier said in a press release that it is also making an “unprecedented investment” in new technology, data analytics and process improvements to serve the agents who will continue to sell the majority of its policies.
Employers said its direct-to-customer subsidiary Cerity will be based in Austin, Texas, and will operate separately from the company’s other insurance carriers. Cerity will begin writi...
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