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Thursday, July 9, 2020 | 247 | 0

New Position Created As HOMELINK Continues Growth Through Focus On Customer Experience


Waterloo, IA - HOMELINK has announced the promotion of Cole Herstam to Senior Vice President of Strategic Initiatives. Cole joined HOMELINK in 2016, and has been serving as Vice President of Field Operations. Since joining the company, Cole has played a vital role in the company's growth by enhancing provider networks, developing solutions, and focusing on customer needs.

 "Focusing on the customer experience is central to who we have been since day one, and who we are today," said Dave Kazynski, President of HOMELINK. "Cole has everything we look for in our employee owners " a passionate drive, a willingness to share his knowledge, a team mentality - sitting atop an approach of doing what's right for our payer partners, the patients we serve, and the providers we work with."

As the SVP of Strategic Initiatives, Cole is tasked with using his experience with the HME, ancillary healthcare, group health, and workers' compensation industries to support the continuing development of new solutions, discovering new business opportunities, and acting as a liaison between the industry at large, HOMELINK's clients, and HOMELINK.  

Cole's promotion comes as both group health and workers' compensation industries are focusing more on "human-centric" solutions. This move is just one more way HOMELINK is setting its sights on humanizing, simplifying, and raising the bar across all the industries it serves.


HOMELINK is an employee-owned national provider of ancillary healthcare services with a mission to improve the lives of everyone we serve. We are a company with a culture grounded by the fact that we only succeed if patients are happy, claims professionals enjoy using us, providers trust us, and payers see results.

HOMELINK is part of The VGM Group, Inc, a 100 percent employee-owned company providing business and professional services to thousands of business customers across North America. For more information, visit us at www.vgmhomelink.com, or follow us on LinkedIn, Facebook, or Twitter.