Moore: Avoiding the Recycle Button in Workers' Comp Content
Wednesday, February 26, 2020 | 554 | 0 | min read
Creating new and interesting workers' comp content becomes more of a challenge with every article.
Google dislikes repetitive content. I think it has a point. No one wants to read the same thing over and over again.
Take the coronavirus, for instance. One news story was slightly altered and repeated again and again at almost all news outlets. An article from 2018 shows my concern for the same-old-same-old recycled crises in workers' comp content.
For instance, the opioid crises occurred in the 1980s and again in the 1990s. Workers' comp gave it due attention in 2009 forward.
The workers' comp Medicare set-asides were the big news for quite some time. That subject faded away. Do not worry. The WCMSAs will be the buzzword again soon. Trust me.
Fresh workers' comp content frustrating at times
I, as have other workers' comp blog authors, sit for many hours racking my brain to provide good content that is not a rehash of older articles I have written in the last 10 years.
Writing on conferences seemed to create a large amount of fresh workers' comp content. Then the conferences became repetitive, so my resulting articles followed suit and also became repetitive.
I do not write every article to satisfy Google’s SEO rules. Most of them are written to follow those guidelines. Many search terms where I have broken every rule ranked higher than when I stayed in the boundaries of proper SEO.
The J&L Cutcompcosts.com website does not sell any materials online. I am told that I need to convert to https for reader privacy and safety. What info would a user put on this website as no information is required?
One of the more irritating rules suggests that the longer the article, the better the article will rank. If you notice now on a Google search, you end up with massive articles that contain the answer to your one quick question — but you have to scroll through countless paragraphs to find your answer.
California AB 5 example
California Assembly Bill 5 seemed to cover new ground in workers’ comp content. (Not so.) The battle between federal and state taxing agencies and employers that use independent contractors has been waged since the 1940s.
Workers' comp carriers and employers debating on who is a covered contractor and who is not has been in existence as long as workers’ comp carriers have been in existence.
California's AB 5 looked to be a new idea on how to handle independent contractors. Then again, that new law still remains in flux and will not be settled for a few years, if ever.
Top 10 recycled terms over the last 30 years
You can fill in this list below as it applies to your situation. These 10 come from my experience and background.
- Employee or employer fraud.
- Major court decisions.
- Independent contractors.
- Soft market vs. hard market.
- Carriers and PEOs closing shop.
- Analytics becoming the main statistical drivers (still waiting on this one).
- Non-opioid treatment regimens.
- Classification code changes. Happens every year.
- New forms of workers' comp insurance that turn out to be the old forms, just repackaged.
The list could easily reach 100 if one takes enough time to think through the recycled workers’ comp content.
This blog post is provided by James Moore, AIC, MBA, ChFC, ARM, and is republished with permission from J&L Risk Management Consultants. Visit the full website at www.cutcompcosts.com.