Moore: Want Premium Savings? Keep Your Website Updated

Thursday, January 24, 2019 | 0

How can workers' comp premium savings come from updating your website? One of our clients from last year had let its website sit for a few years without updating it. What happened caused me to write this article.

James Moore

During a workers' comp premium audit, an auditor pulled up a page that said the client was taking on jobs in a certain field. The company had not performed this type of work for over seven years. However, the website included a whole page dedicated to a higher-risk service offering than the company was presently performing for clients. 

This situation popped up many times over the last few years. I wrote an article concerning updating web pages a few years ago. If you think of your company’s website as a calling card and brochure, then the services you include on your site easily compares to the days gone past.   

You handed out brochures and business cards that concisely listed your services. The web pages of your site include the long-forgotten underneath pages that no one (except possibly a wily premium auditor) ever sees when looking over your products or services.  

Whenever a new client signs on with us, the first place we look to see what they do has always been their website. A parallel comparison is when you look at someone’s LinkedIn profile after he gives you his business card.   

Your company website can generate workers' comp premium savings. If you have an old outdated website, here is a list of people who may construe your company to be something it is not:

• Underwriter.
• Broker/agent.
• Premium auditor.
• Rating bureau agent.
• Consultant (such as J&L).
• Any other party in the workers' comp arena. 

J&L’s website needs updating, too. The glass houses and stones euphemism applies to us. I am sure you have seen websites that need updates. Some can be very obvious. 

Check these pages on your site:

• About us.
• Services offered.
• What we do.
• Our other services. A real workers' comp savings edit is necessary if it is incorrect. 
• Our employees.

Any web page that describes your operations needs to be exactly what you do for your marketing purposes and for workers' comp premium savings. 

This blog post is provided by James Moore, AIC, MBA, ChFC, ARM, and is republished with permission from J&L Risk Management Consultants. Visit the full website at www.cutcompcosts.com.