Guidewire Survey Says Carriers See Billing as Key to Customer Relations

Insurance carriers see billing as a key component of customer satisfaction and a potential method of gaining a competitive advantage, according to a survey by Guidewire Software, released Wednesday.Guidewire said while billing has traditionally been viewed as a back-office function, in recent years billing has taken a more prominent role in the front office as carriers have recognized the role billing plays in customer service. Since periodic bills are the only regular form of communication between carriers and insureds and the majority of customer service calls a carrier receives are billing-...