Small Businesses Gobbling Up Cake's Comp Policies

Colorado small businesses appear to be eating up Cake, a digital platform that has signed up 730 workers’ comp policyholders since Pinnacol Assurance launched it in October. In its first seven months, Cake Insure has brought in $1.1 million in premium to Pinnacol, an amount of premium that is more than double what the company had projected for the period, the company said. The figures represent new business for Pinnacol. Industry observers have predicted small business' appetite for digital products in the comp space. Cake features digital quoting and purchasing of sm...